What if flavour behaved more like a personality? This project explored how colour, typography, imagery, and creative direction could be used to give each flavour its own character. Rather than relying on traditional beverage branding, Pulse was designed as a collection of distinct moods that consumers could connect with emotionally. The challenge was finding the balance between individuality and consistency, creating unique experiences without losing the recognizable identity of the brand as a whole. The result is a flavour system where every variety feels intentionally different, yet unmistakably Pulse.